There are endless reasons for this, but one in particular deserves highlighting. As Kotaku’s reviewer observed, Horizon Worlds is currently packed with hall monitor-like “community guides” keeping watch on what’s going on. From a business perspective, that might be the scariest signal of all, highlighting the risk that Horizon Worlds will be even harder to moderate for offensive or dangerous content and behaviors than Facebook already is. If the “community guides” are a permanent necessity, as 15,000 content moderators still are at Facebook, the whole thing may yet prove fundamentally economically non-viable.
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