- Starbucks Odyssey Web3-based rewards program built on Polygon has launched for beta testing.
- The launch pushes Polygon further into becoming one of the top choice blockchain networks for Web 3 adoption among mainstream brands.
The partnership between Ethereum layer two scaling protocol, Polygon, and American multinational chain of coffeehouses, Starbucks, is finally coming to fruition.
Polygon announced that the Starbucks Odyssey is now live on the protocol for beta testing by a limited number of waitlist members. The waitlist is also open for new participants to join the announcement added.
Polygon and Starbucks first revealed their partnership back in September. The Starbucks Odyssey platform is billed to be a Web3-powered extension of the Starbucks Rewards loyalty program that unlocks access to exciting new benefits and experiences for members.
On the beta currently, Starbucks Odyssey members can participate in a number of interactive activities called ‘Journeys’ to earn digital collectibles termed ‘Journey Stamps’ and bonus points that unlock these benefits.
By early next year, members can alternatively also purchase ‘limited-edition stamps’ through a built-in marketplace within the Starbucks Odyssey web app experience according to Polygon. Meanwhile, all the digital collectibles feature artworks designed by Starbucks partners/employees that integrate visual elements of the company’s past, present, and future.
To unlock the benefits & experiences, members can immerse themselves in a series of interactive activities called ‘Journeys’ 🤓 to earn digital collectible, ‘Journey Stamps’ & bonus points.🫘
Sip Sip, Hooray 🎉
— Polygon – MATIC 💜 (@0xPolygon) December 8, 2022
The benefits that Starbucks has revealed to come with the experience range from; virtual espresso martini-making class or access to unique merchandise and artist collaborations, access to events hosted at Starbucks Reserve Roasteries, or even sponsored trips to the Starbucks Hacienda Alsacia coffee farm in Costa Rica.
Polygon partnerships promoting MATIC adoption
With the latest launch of the Starbucks Odyssey platform, Polygon is rapidly becoming one of the biggest on-ramps for traditional brands looking to deploy Web 3 and metaverse technology adoption strategies.
Starbucks and other Polygon partners that include Reddit, Meta, Adobe, Stripe, and Nike have all cited the protocol’s low transaction fees, high throughput, and environmental friendliness as their reasons for choosing Polygon. Polygon wrote about these strides, saying:
“Starbucks Odyssey members can enjoy a peace of mind knowing that their Web3 experiences are powered by one of the greenest blockchains in existence… The network’s technical capabilities, a thriving ecosystem and the team’s commitment to sustainability made Polygon a hub for some of the most important Web3 projects.”
The adoption Polygon is seeing has had a markedly positive impact on the price of its native currency MATIC. The crypto token closed Q3 of 2022 with 62.3 percent gains and is up another 18.9 percent so far in Q4. At the time of writing, MATIC was trading at around $0.92, up 3.27 percent in the last 24 hours.
The underlying bullish narratives around the network could see the price of MATIC skyrocket when the crypto market returns to bull season.
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