Nubank adds ADA, NEAR, ATOM, and ALGO to serve 100M+ users, boosting crypto access in Latin America.
This expansion signals stronger ADA adoption potential amid rising fintech competition in Brazil.
Echoing earlier coverage by Crypto News Flash on Brazil’s Nubank launching crypto services for over 50 million clients and planning expansion into greater Latin America, the digital bank—backed by Warren Buffett’s Berkshire Hathaway—has significantly broadened its cryptocurrency offerings.
As of March 25, 2025, according to AInvest, Nubank Cripto users can now trade Cardano (ADA), Near Protocol (NEAR), Cosmos (ATOM), and Algorand (ALGO). This brings the platform’s total supported digital assets to 20. Thomaz Fortes, Executive Director of Nubank’s crypto and virtual assets division, commented:
The offer of new coins reflects our commitment to offering a diversified crypto portfolio aligned with the needs of our customers. We will continue to expand our selection of tokens throughout the year, always with a careful analysis of the options. (Translated from Portuguese)
A Strategic Expansion in Crypto Offerings
This latest addition underscores Nubank’s mission to democratize access to digital assets across Brazil. The inclusion of ADA, NEAR, ATOM, and ALGO offers users broader exposure to distinct blockchain ecosystems, ranging from DeFi to interoperable networks.
AInvest noted that by incorporating these tokens, Nubank empowers its 100 million+ clients in Brazil with more diverse investment options in the evolving digital asset space.
Impressive Growth and Competitive Position
Nubank’s entry into the crypto market has seen rapid growth. The bank’s revenue climbed from $245 million in Q1 2021 to nearly $3 billion by the end of 2024, fueled by expanding adoption and user growth.
As competition intensifies in Brazil—where players like Binance and Revolut are growing their crypto presence—Nubank’s timely inclusion of ADA and others is seen as a strategic move to maintain market leadership.
The addition of Cardano (ADA) in particular could boost the token’s adoption and liquidity across Latin America, a region with increasing crypto interest.
Current Market Snapshot
At the time of writing, Cardano (ADA) is trading at $0.7480, reflecting a 1.84% increase in the past day and 5.80% over the past week, according to Coin Market Cap data. See ADA price chart below:
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