This digital approach allows athletes to capitalize on their fame and achievements in perpetuity, ensuring they benefit financially from their legacy. NFTs not only democratize the auction process by eliminating intermediaries but also provide athletes with ongoing opportunities to monetize their career highlights, memorabilia, and unique digital content directly to fans. Tiger Woods, Khabib Nurmagomedov, Stephen Curry, Micah Johnson, Son Heung Min, Rafael Nadal, Lionel Messi, Tony Hawk, Tom Brady, Usain Bolt, Wayne Gretzky are just a few examples of athletes who have officially licensed NFT collections.
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