Disney has received a patent that will allow it to build virtual experiences for its theme park. The patent will allow Disney to personalize its interactive interactions. The technology will allow the popular entertainment company to enjoy augmented reality (AR) attractions on Disney theme parks.
Disney moving to the virtual world
The technology behind the project will also work by tracking visitors who are using their mobile phones. It will also create and display 3D effects on physical spaces such as walls and objects.
The patent was approved in late December 2021, and it was for a “virtual-world simulator in a real-world venue.” Disney initially filed for the patent in mid-2020 at the US Patent and Trademark Office.
The metaverse is currently one of the most popular concepts in the blockchain space. Many brands are currently looking towards the metaverse to boost user interactions. Users can access these virtual worlds using virtual reality or augmented reality headsets.
Disney’s metaverse experience is somewhat different from most brands’ offers. The technology that the platform is proposing will integrate the metaverse into the real world.
Disney’s growing interest in the metaverse
Disney has previously shown interest in the metaverse. While releasing its Q4 2021 earnings, the company’s CEO, Bob Chapek, stated that Disney was working on linking the physical world to the digital world. Chapek noted the offering would allow “storytelling, without boundaries in our own Disney Metaverse.”
In November 2020, the Chief Strategy Officer for Disney Resorts, Tilak Mandadi, published a LinkedIn article highlighting plans to bring together the virtual and physical world.
At the time, he stated that “these experiences are perennial, and the guest engagement is inside and outside the parks. They are unique to you, but are also social and connected. They are constantly changing, so there is always something new to discover.”
However, after Mandadi’s article, Disney refuted claims of having ongoing plans to launch such an offering in the near future. However, the recent approval of a patent shows that Mandadi’s vision of building a “Theme Park Metaverse” could soon become a reality.
The total number of Disney theme parks globally currently stands at around 12. These theme parks are situated in the US, Hong Kong, Paris, China and Japan. These theme parks have generated revenues of almost $17 billion in 2021 despite the lockdowns during the Covid-19 pandemic.
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