- During the 2023 World Lacrosse Men’s Championship, 6,000 Limited Edition Commemorative Jerseys were already distributed to participants.
- Cardano Foundation has made public its technical collaboration with Epoch Sports and Merchadise.
The Cardano Foundation has made public its technical collaboration with Epoch Sports and Merchadise, a well-known sports brand based in the United States, and Merchadise, a comprehensive full-stack apparel ecosystem. The primary objective of this partnership is to introduce a limited-edition jersey that will utilize blockchain technology for authentication purposes.
Participants at the 2023 World Lacrosse Men’s Championship received a distribution of 6,000 Limited Edition Commemorative Jerseys. These exclusive lacrosse jerseys, produced in a limited quantity, incorporate a branded patch from Epoch that integrates near-field communication (NFC) technology. Within this patch, an embedded non-fungible token (NFT) represents a digital version of the jersey.
By leveraging this technology, the physical garment establishes an inherent connection to a secure blockchain, providing irrefutable evidence of the jersey’s authenticity. Furthermore, Epoch Sports and Merchadise have detailed their intentions to release the remaining Commemorative Jerseys equipped with NFC technology and connected NFTs through the official web store of the 2023 World Lacrosse Championship.
Including NFC patches in the jerseys serves a dual function, granting consumers the assurance of authenticity and access to various exclusive rewards and special offers.
Promoting Blockchain Adoption and IP Protection: Collaboration between Cardano Foundation, Epoch Sports, and Merchandise
The collaboration between the Cardano Foundation, Epoch Sports, and Merchadise aims to advance the adoption of blockchain technology within the licensed merchandise industry while strengthening the safeguarding of licensed intellectual property (IP).
Additionally, NFC chips will be securely linked to blockchain records as non-fungible tokens (NFTs) as a substitute for conventional licensed IP hologram tags on sports apparel. As stated in the press release, this implementation ensures the authenticity of purchases and equips IP owners with effective tools to combat counterfeiting. To gain real-time visibility into all on-chain records on the Cardano blockchain, users can refer to Pool.pm. This reference tool offers a comprehensive overview of the blockchain, enabling access to the on-chain records.
According to Frederik Gregaard, the CEO of the Cardano Foundation,
” The Merchadise and Epoch Sports showcases the utility and accessibility of Cardano’s blockchain: any merchant can adopt blockchain solutions to give reassurance and confidence to customers that they are buying genuine articles. Diversifying blockchain adoption is a core part of the Cardano Foundation mission, and it’s fantastic to see more and more companies putting blockchain solutions into practice.”
Alex Phelan, the CEO of Merchadise, expressed his excitement regarding the collaboration with the Cardano Foundation, considering it a significant milestone in the licensed apparel industry. Phelan emphasized that the partnership establishes new benchmarks for intellectual property protection and enhances fan engagement.
James Micelli, the Principal of Epoch Sports, recognized the tremendous potential of utilizing blockchain technology to empower consumers. Micelli acknowledged the significant impact that blockchain deployment could have in providing consumers with enhanced capabilities and opportunities.
At the time of writing, Cardano is trading at $0.2862 with a 24-hour increase of 1.83%.
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