Encryptus, a licensed platform for institutional crypto assets, has now collaborated with a record label Azadi Records. The firm announced the development on its official handle. Encryptus will harness the partnership to explore the NFT ecosystem and develop innovative use cases. This, as revealed, will enable holders to access premium content, limited edition merchandise, and VIP tour tickets, among others.
Encryptus, with this development, joins the growing list of institutional firms investing heavily in cryptos and NFT. According to reports, the firm has enjoyed increased trading volume despite the prevailing market conditions. Encryptus is moving to explore the crypto world further by collaborating with industry actors and adding crypto assets to the balance sheets.
Shantnoo Saxsena, Encryptus Founder and CEO, noted that institutional support for cryptos remains strong despite the ongoing bear market. He expressed his team’s excitement to be at the forefront of institutional crypto adoption. He said, “it certainly doesn’t hurt that this institutional interest in the crypto market is also working on exciting existing investors who were contemplating hastily pulling out of the market.”
The CEO reacted to Encryptus’ partnership with Azadi Records. He sees the record label as a brand committed to availing South Asian artists with a platform to express themselves and explore the world of NFT willingly.
Saxsena hinted that Encryptus’ collaboration with the record label would grossly establish a use case for the NFT ecosystem in India. This, according to him, will be done in compliance with the existing regulations in the country. He states, “our primary focus is compliance and respect for the law of the land.”
Founders of Azadi records, Mo Joshi and Uday Kapur, see Nayaab.World NFTs and their utilities as instruments capable of unlocking new platforms for artist-fans engagement and building a deeper relationship between them.
One of the artists associated with Azari records is Azadi Records. In the course of the partnership, he will work to unveil a native NFT as well as a tour across the country. Occasioned by the partnership, Azadi records will join the growing list of Indian music labels that will be integrating blockchain technology into their respective operations.
The CEO says encryptus is committed to delivering innovation worldwide by pushing the boundaries with blockchain. According to him, the firm aims to enable authorized financial services companies to adopt crypto.
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