“It goes without saying that Web3 has the ability to empower users more than the social media created by big tech and this empowerment is attractive for many people working in Big Tech to join Web3,” said Kulechov in a statement to CoinDesk. Other recent hires include Jessica Sit, a former Apple team lead, to head Aave’s marketing and content efforts, as well as Christina Beltramini, a former Tik Tok business development specialist as head of partnerships.
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